PhiladelphiaGrowth audit

From Samarqand, with care

Brand storytelling

Editorial direction, copywriting & web design

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About this project

Butcher Chef · 2026

The Butcher Chef story moves through Samarqand, New York, and Northeast Philadelphia. We told it in the brand’s own voice, connecting experience and hospitality through concise chapters and existing imagery.

The page pairs a butcher portrait with material from the client archive. Its pacing gives the journey space to unfold while keeping the connection to today’s steakhouse and meat shops close at hand.

The opening of the Butcher Chef brand story.
More than 25 years of experience, told in the brand’s own voice.
An image from the Butcher Chef archive.
A moment from the client archive.
The continuation of the Butcher Chef journey on its story page.
A journey given room to unfold.
Existing client photograph of bread and tea.
Hospitality in the details.
The brand story on a phone-sized viewport.
The same narrative, carefully paced on mobile.
A view of the Butcher Chef meat counter.
The craft continues in Northeast Philadelphia.
Story sharing artwork naming Samarqand, New York, and Philadelphia.
One story across the website and its social preview.

Scroll or drag to explore every image and film. Use the arrow keys or image navigation controls to move through the project.