PhiladelphiaGrowth audit

Prime Halal Meat

Retail experience

Information architecture, art direction & development

Live Website (opens in a new tab)
About this project

Butcher Chef · 2026

The Prime Halal Meat experience introduces the butcher’s counter, the cuts, and the people behind them. It shares a visual language with the steakhouse while giving the retail business a clear identity and its own route through the site.

Individual pages distinguish Red Lion Road from Welsh Road Suite 15. Real location imagery, contact details, opening information, and directions help visitors choose the right shop.

Prime Halal Meat website opening with butcher imagery and a dedicated retail story.
A distinct welcome for the butcher’s counter.
Craft in motion, from existing client footage.
Existing client photography of fresh beef cuts.
The product remains the focus.
The Prime Halal Meat page with product and location information.
A retail story that leads naturally to the right shop.
Existing Butcher Chef photography of the butcher counter.
A view into the existing butcher counter.
The dedicated Red Lion Road meat-shop page.
Red Lion Road, with its own place in the experience.
The Prime Halal Meat page on a phone-sized viewport.
Clear retail information on a smaller screen.
Prime Halal Meat social sharing artwork.
A recognizable preview before the first click.

Scroll or drag to explore every image and film. Use the arrow keys or image navigation controls to move through the project.